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Creative portfolio · studio.madebydavidmartin.com

The systems work. Here is the proof.

AI-directed commercials and product films, from concept to finished film.

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ORIVEX, AI-directed product filmFizzy Pop 2026, AI-directed remake
  • Script and direction: David Martin
  • Animation: Google Flow
  • Voice: Speechify
  • Music: Suno
  • Edit: PowerDirector
Featured · The intro film

A film about me, made by me.

This 54-second film introduces how I work. I wrote the script, designed the shots and generated each scene with AI from locked references. I then cut the finished film with its narration, music and on-screen graphics.

Runtime
0:54
Format
1920 × 1080, 16:9
Encode
H.264 at 29.97 fps, stereo AAC audio
Structure
A title card and eight scenes, one for each line of narration
Graphics
Every name, number and caption added as a separate layer in the edit
  1. Script first

    I wrote the narration before any footage existed, then planned one scene for each line, with its start frame, motion and sound.

  2. Lock the references

    Every scene draws on the same locked references: a 3D likeness built from my portrait, a director’s chair carrying my logo, a navy control-room set and a 3D version of a crab I first drew by hand.

  3. Keep text out of the AI

    AI video can warp words and logos, so no text was generated in the scenes. Each name, number and caption sits on its own layer, timed to the narration.

  4. Finish like a production

    Narration from Speechify and an original instrumental score from Suno, then the final cut, graphics and pacing in PowerDirector, ending on the empty director’s chair.

Challenges and results

Problems these videos address.

The video work behind this page, and what it was made to solve.

The challengeImportant security and IT messages are easy to ignore.What I built

I wrote short, character-led videos that make one clear point and hold attention to the end. Humour earns the viewer's attention, and a single clear message gives them something to act on.

ResultA series of 3D animated promotional videos on phishing, monitoring, cloud moves and managed IT.

The challengeAgency video was slow and expensive for a mid-sized firm.What I built

I brought video in-house, from script to final edit. AI handles the animation, and twenty years of editing experience goes into the finish.

ResultScripts, AI production in Google Flow and editing in PowerDirector, all done by one person.

The challengePeople were unsure how to get good results from AI.What I built

I made short training videos that change how people think about AI. Each one centres on one habit people can use the same day.

ResultThe ELIZA effect training videos: a two-minute summary and a five-minute version for deeper sessions.

AI training

AI training videos.

The same lesson in two lengths, for different audiences.

The ELIZA Effect: Why Good AI Prompts Still Produce Bad Results

Short version, under 2 minutes

  • My script
  • ElevenLabs voice
  • Stock footage
  • PowerDirector

Produced for MYRA Systems Corp. The video is MYRA’s property and plays from the company’s official YouTube channel.

The ELIZA Effect: How Human Habits Quietly Break AI Collaboration

Full version, approximately 5 minutes

Built as a presentation and converted to a narrated video with Microsoft 365 Copilot.

  • PowerPoint
  • Microsoft 365 Copilot

Produced for MYRA Systems Corp. The video is MYRA’s property and plays from the company’s official YouTube channel.

Promotional series

Short promotional videos. One series, six different stories.

I made these videos as a series. Each covers one business risk, such as phishing or an overloaded server room, and ends with a clear call to action. The real work was making six videos feel like one family while giving every one of them its own idea.

IT That Works the Way You Do

IT That Works the Way You Do

The case for a managed services partner.

Produced for MYRA Systems Corp. The video is MYRA’s property and plays from the company’s official YouTube channel.

Great IT Sticks to the Script

Great IT Sticks to the Script

Consistent, process-driven IT support.

Produced for MYRA Systems Corp. The video is MYRA’s property and plays from the company’s official YouTube channel.

Moving Offices Without Boxes

Moving Offices Without Boxes

Cloud migration, shown as an office move.

Produced for MYRA Systems Corp. The video is MYRA’s property and plays from the company’s official YouTube channel.

Outgrowing the Server Room

Outgrowing the Server Room

When to move from on-site servers to the cloud.

Produced for MYRA Systems Corp. The video is MYRA’s property and plays from the company’s official YouTube channel.

Don't Take the Bait

Don't Take the Bait

Phishing awareness, shown through a goldfish and a baited hook.

Produced for MYRA Systems Corp. The video is MYRA’s property and plays from the company’s official YouTube channel.

Hackers Never Hibernate

Hackers Never Hibernate

Around-the-clock security monitoring.

Produced for MYRA Systems Corp. The video is MYRA’s property and plays from the company’s official YouTube channel.

How I kept six videos consistent without repeating myself

What stays the same in every video

  • The same 3D animated look, so each one is recognisable as part of the set.
  • The same shape: humour up front, a serious point underneath.
  • One business risk per video.
  • A short running time and a clear call to action at the end.
  • One person writing, producing and editing every video.

What makes each one unique

  • A new visual metaphor for each topic: a goldfish and a baited hook for phishing, an office move for a cloud migration.
  • Characters and settings chosen to fit that metaphor.
  • Its own title, from Hackers Never Hibernate to Great IT Sticks to the Script.
  • A fresh angle on the same promise: IT that is secure, reliable and easy to live with.

How I keep a series consistent without repeating myself

  1. Set the series rules first

    Before the first script, I decide what every video must share: the look, the tone, the length and the ending. I check every new idea against those rules.

  2. Find a new picture for each risk

    With the rules fixed, the creative effort goes into the idea. Each topic gets an everyday metaphor that makes an IT problem easy to see.

  3. Hold the look from clip to clip

    I generate clips in Google Flow from the same style and character references, so every scene belongs to the series.

  4. Finish every video the same way

    I cut each one in PowerDirector, so the pacing and the closing call to action match from one video to the next.

The result reads as a set. Watch one and you can tell the next comes from the same place, yet each has its own joke.

Series

Meet the Team series.

A recurring series that introduces the company through its office pets, each with a job title. I write the scripts, generate the clips in Google Flow and edit the finished videos.

Twead, Chief Treats Officer

Twead

Chief Treats Officer

Produced for MYRA Systems Corp. The video is MYRA’s property and plays from the company’s official YouTube channel.

Teddy and Bear, Staff Counselors

Teddy and Bear

Staff Counselors

Produced for MYRA Systems Corp. The video is MYRA’s property and plays from the company’s official YouTube channel.

AI-assisted production

ORIVEX ARC-7: an AI-directed product film.

45 seconds | 1920 × 1080 | 24 fps | Concept to finished film in a single working session.

A concept product film for a fictional seven-axis precision fabrication arm, made to show how far an AI-assisted production pipeline can go toward broadcast-grade commercial work. Every shot, line of narration, graphic and note of music was generated or assembled with AI tools under human direction. No cameras, no studio, no traditional editing timeline.

StageTool
Direction, script, assemblyClaude (Anthropic)
References, keyframesGoogle Flow
MotionGemini Omni 1.1 Flash
NarrationSpeechify
ScoreSuno
FinishHyperFrames (open source)
Creative development

Started with a written brief. Claude developed the concept, visual language, eight-shot storyboard, 80-word narration script and a complete production guide.

Visual consistency

Reference-locked workflow: four master reference images, one canonical description repeated word for word in every prompt, one approved keyframe per shot.

Motion

Keyframes animated in Google Flow with Gemini Omni 1.1 Flash. Camera moves around a stable subject; ambient sound kept as a layer under the mix.

Voice and score

Eight Speechify narration lines, each placed exactly on its shot. A Suno-generated 45-second score structured to follow the edit.

Assembly

Built in HyperFrames as code: frame-accurate edit, vector graphics, ducked mix at −16 LUFS. Any change is a re-render, not a rebuild.

ORIVEX and ARC-7 are fictional. The brand, product and specifications were created for this production demonstration.