About David Martin.
I lead content and build AI knowledge systems for B2B teams. I am based in North Vancouver, BC.
For 11 years I have worked at a 40-year Canadian IT firm, where I am responsible for all content, brand and marketing. I write and design more than 100 social posts a year, produce the company's videos, create its sales and event materials, and designed the logo and colour system for its rebuilt website. Earlier in my time there, I led more than 30 public-sector bids, including a roughly 300-page response that won a 20-year contract.
Since 2024 I have built AI systems to support that work. One turns a new RFP into a branded, 80 to 90% complete first draft in about 30 minutes. Another manages every company social post from draft through approval to publication. I train teams on these systems and produce short videos on using AI effectively.
Outside my role, I run DJC Kids, an independent children's animation channel with more than 261 million views. I write the stories and lyrics, design the characters and produce the animation, originally by hand and now with AI tools. I have written and illustrated seven picture books, and helped editorial cartoonist Adrian Raeside bring his picture book Dennis the Dragon back into print.
I spent ten years in Japan directing curriculum and teacher training for a group of language schools, and I speak and write Japanese. My background is in engineering, and I approach large workloads by building better processes.
What I bring to a leadership team.
Business problems first
Each system I have built addresses a specific operational bottleneck.
Systems in daily use
My systems run inside existing approval processes, and a person reviews every output.
Adoption
I train teams, present to leadership and produce how-to videos so that new tools are used.
Hands-on craft
I write, design and edit video myself, so I know what good output looks like before automating it.
Skills.
Skills and the tools I use regularly.
AI systems and enablement
- AI agent design and deployment
- Prompt and system instruction design
- Knowledge bases for AI agents (Markdown, with query routing)
- AI content workflows with human review
- Reusable AI skills and scheduled automations
- Training teams to work with AI
Content and campaigns
- B2B content strategy and copywriting
- Social campaigns (100+ posts a year)
- Long-form articles and blog content
- Sales enablement: battlecards, one-pagers, datasheets
- Event marketing and print production
- Partner co-marketing
Brand, design and video
- Brand identity and logo design
- Illustration and character design
- AI video production, script to final edit
- Animation, from 2D frame by frame to AI 3D
- Website content and rebuilds
- Paid ad creative (Google Ads)
Proposals and bids
- RFP response strategy and writing
- Bid management and submission
- Go/no-go briefing notes
- Public-sector procurement portals
- Coordinating executives and subject experts
Tools.
AI: language and agents
- Anthropic Claude (Projects, skills, agents)
- Microsoft Copilot Studio
- Microsoft 365 Copilot
- ChatGPT
- Google Gemini
- Manus
- Vercel v0
AI: video
- Google Flow
- Sora
- Kling
- Runway
- Pika
- Luma Dream Machine
- Synthesia and HeyGen (AI presenters)
AI: voice, music and editing
- ElevenLabs (AI voice)
- Suno (AI music)
- Speechify
- Descript
- CapCut (AI features)
- Opus Clip
Adobe Creative Suite
- Photoshop (expert)
- Illustrator
- Premiere Pro
Design and video
- CyberLink PowerDirector (expert, 20 years)
- Microsoft Publisher
- Canva
- Clipchamp
Marketing and workplace
- HubSpot (landing pages, forms, email, social)
- Google Ads
- LinkedIn Campaign Manager
- Microsoft SharePoint and Teams
- Word, Excel and PowerPoint
- BC Bid, MERX and Bonfire
Education
- BSc and Diploma in Engineering, Mount Allison University
- 10 vendor sales accreditations, including Citrix, VMware and Veeam
Languages
- English (native)
- Japanese, business level (JLPT Level 2)
Based in
- North Vancouver, BC
- Canadian citizen