AI knowledge systems · Content operations · Go-to-market enablement
I build AI systems for content, proposal and sales teams.
For 11 years I have led content, brand and proposals at a 40-year Canadian IT firm, working daily with its managing partners and directors. I design the AI agents, knowledge bases and approval workflows behind that work, and I train the people who use them.
- 30 min
- from new RFP to an 80 to 90% complete first draft. Setup previously took 1 to 2 days.
- 35 pages
- of RFP response drafted live in a leadership session by an AI agent I built.
- 20-year
- contract won with a roughly 300-page response. I managed its content and assembly with a 15-person team.
- 1,700+
- bids from 32 years consolidated into one record for go/no-go decisions.
Systems in daily use.
Each system addresses a specific operational bottleneck. A person reviews every output before it is used.
Proposal Guru
Turns a new RFP into a folder structure, branded templates and an 80 to 90% complete first draft in about 30 minutes. Setup previously took 1 to 2 days.
View system → Claude · SharePointSocial Media Register
Drafts company social posts and tracks each one through review, approval and publishing. It replaced approvals by email.
View system → Microsoft Copilot StudioCompany AI agents
Agents for bids, marketing, Google Ads, cybersecurity and sales outreach. One drafted a 35-page RFP response live in a leadership session.
View system → Weekday digestBid Radar
A weekday digest of new public-sector opportunities from 18 sources, read by the 11-person leadership and sales group.
View system →AI that leadership can trust.
AI tools often stall after the pilot because they are not connected to the company's knowledge or its approval process. I build for daily use from the start, in four steps.
- Find the bottleneckIdentify where time or quality is lost today, such as slow proposal setup, stalled approvals or knowledge that is hard to find.
- Structure the knowledgeConsolidate the relevant documents into one knowledge base of approved facts, house voice and limits.
- Deploy with guardrailsAI produces the draft and a person approves it. Gaps go to subject experts, and internal data stays internal.
- Train for adoptionHands-on sessions, a field guide and short videos, so the system stays in use after launch.
Capabilities.
AI agents and knowledge bases
Agent design, system instructions and structured knowledge bases that keep AI output accurate and in the company's voice.
AI content operations
Workflows that take content from draft to approval to publication, with AI drafting and people approving.
Proposal and GTM enablement
RFP responses, sales battlecards and bid intelligence that help a small team compete with larger firms.
AI adoption and training
Hands-on training, field guides and short videos that help teams use AI in their daily work.
The ELIZA Effect: Why Good AI Prompts Still Produce Bad Results
Why good AI prompts still produce bad results
A two-minute video I wrote and produced to change how people think about AI. Weak results rarely come from weak prompts. They come from an old human habit: treating a machine as if it already understands us. That habit has a name, the ELIZA effect, after a chatbot built in 1966. The video names it and sets out the one shift in thinking that corrects it.
Produced for MYRA Systems Corp.
Tools.
- Anthropic Claude
- Microsoft Copilot Studio
- Microsoft 365 Copilot
- ChatGPT
- Google Gemini
- SharePoint
- HubSpot
- Google Flow
- ElevenLabs
- Adobe Creative Suite
Background and recognition.
The record behind the work, beyond the day job.
- Maker Studios (Disney)Creator network member for 12 years
- BroadbandTVCreator network member for 8 years
- Embassy of Canada, TokyoReading of Dave the Canadian Beaver for 85 years of Canada-Japan relations
- BSc and Diploma in EngineeringMount Allison University
- 10 vendor sales accreditationsIncluding Citrix, VMware and Veeam
- Business Japanese (JLPT Level 2)Ten years working in Japan
Recent articles.
Articles on applied AI, content operations and video production. All articles
Creative work.
Writing, design, illustration and animation, including an independent animation channel with more than 261 million views.