David MartinThe Director's Chair Back to portfolioPortfolio
Module 7 of 8 · Proposal bandwidth

More bids, same crew.

RFP volume keeps rising and proposal teams are not growing. This module shows you how to use approved content and AI to cut setup and first-draft time, so experts spend their hours on the answers that win.

59 min5 lessons1 field exercise5 question check
The Director's ChairMore bids, same crew
Production
Proposal bandwidth
Director
You
Crew
AI
Take
01
Scene
07
Part
II
madebydavidmartin.comFree course
Before you start

By the end of this module you will be able to:

  1. Map where proposal time goes, stage by stage.
  2. Set up an AI-ready bid library in five steps.
  3. Decide what AI should handle and where people must stay in charge.
  4. Check your team is ready before you draft a live bid with AI.
Companion · Guide 7 · two-page PDFMore bids, same crew

This module follows the guide section by section. Keep it open as a one-page reference while you work.

Lesson 7.18 min

Where proposal time goes

Every new RFP starts the same way: set up folders, find old answers, chase experts and merge drafts written in different styles. Much of the effort goes into work that happens before anyone writes a winning answer.

Why it matters

Loopio surveyed 1,533 proposal professionals for its 2026 report. For the first time, 50% ranked bandwidth as a top challenge. About 80% already use generative AI in their RFP work, and RFPs influence 40% of company revenue.

Loopio, 2026 RFP Trends and Benchmarks Report
StageBy handWith AI
SetupFolders, templates and trackers built for every bid.Generated from the RFP in minutes.
Finding answersHunting through old bids for the latest approved text.Drawn from one approved content library.
First draftsSeveral authors writing in different styles.One draft in house style, with gaps flagged.
Expert inputExperts asked to write sections from scratch.Experts review and fill named gaps only.
TrackingStatus chased by email until the deadline.A status report that updates itself.
The proposal leadKnows the buyer's priorities, and where the bid will be won."Which answers need an expert, and which are standard?"
Lesson 7.26 min

A manual bid versus an AI-assisted bid

AI helps most when it works from approved content and a set structure. Without those two things it produces fluent text nobody can trust.

A manual bidAn AI-assisted bid
Answers copied from the last bidDrafts from one approved content library
Templates rebuilt by handStructure generated from the RFP
Experts write whole sectionsExperts review and fill the gaps
Status tracked by emailA status report that updates itself
Bid decisions by instinctA short go or no-go briefing note
Key idea

A draft is only as good as the content it draws from. The library comes before the tool.

Lesson 7.39 min

Set up an AI-ready bid library

  1. CollectGather answers from your best recent bids.
  2. ApproveKeep one current version of each answer, with an owner.
  3. TagLabel answers by topic, service and client type.
  4. TemplateSet one branded response template and a house style.
  5. TestRedraft a past RFP and compare it with what you sent.

The bid library is the knowledge base from Module 5, built for one job. The same rules apply: one current version, a named owner and a date.

The Test step is the one most teams skip. Redrafting a bid you already submitted shows you exactly which answers are missing or out of date, with no deadline pressure.

Lesson 7.46 min

Five habits of teams that keep up

Count the ones in place. 0 to 1: build the library first. 2 to 3: try AI drafting on one bid. 4 to 5: track hours saved per bid.

  1. Decide early. Skip bids you cannot win.Try it: write a one-page go or no-go note.
  2. One library. Approved answers in one place.Try it: "Where is the latest version of this answer?"
  3. Experts on gaps. Their time goes to hard answers.Try it: send each expert only their questions.
  4. House style. One voice across every section.Try it: "Rewrite this section in house style."
  5. Learn from results. Record what won, what lost and why.Try it: ask for the evaluators' scores.
Lesson 7.57 min

Where people stay in charge

Check these before you draft a live bid with AI.

  • Answers are approved.
  • The template is set.
  • Owners are named.
  • Reviewers are booked.

Use AI for

  • Setup and structure. Folders, templates and trackers.
  • Standard answers. First drafts from approved content.
  • House style. One voice across every author.
  • Summaries. Briefing notes and bid decisions.

Keep people on

  • Pricing and commitments. Accountable people decide.
  • Client strategy. Your team knows the buyer.
  • Legal terms. Counsel reviews them.
Rule of thumb

AI drafts, people decide. Spend expert hours where bids are won.

The director's standard · Module 7

Care for the crew.

On most proposal teams the experts are the scarcest resource. When they are asked to write whole sections from scratch, the best people in the company spend their week on work AI could have drafted from last year's approved answer.

Caring for the crew means protecting that time. Send each expert only the questions that need them. Book reviewers before the deadline, not the night before. When the bid wins, credit the people by role, in the room where it is announced.

  • Send each expert a short list of their gap questions, not the whole RFP.
  • Book review time when the bid starts.
  • Name the contributors when you share a win.
From my work

An RFP workspace in daily use

I built an AI workspace that turns a new RFP into a structured folder, branded templates and a first draft drawn from approved content. Gaps go straight to the right subject expert, and people review everything before it is submitted. I also consolidated decades of bid history, 1,700+ pursuits, into one traceable record.

Speed
New RFP to an 80 to 90% complete first draft in about 30 minutes
Before
Setup alone took 1 to 2 days
Experience
30+ public-sector bids led
Largest
About 300 pages, 15-person team, 20-year contract won
See the RFP workspace
Field exercise · about 12 min

Audit your last bid

Estimate the hours your team spent on each stage of your most recent bid. The calculator shows how much went into work that happens before anyone writes a winning answer.

Total 68 hours. 35% went into setup, searching and tracking, before anyone wrote a winning answer.

Setup, search, trackingDrafting and expert input

Example hours are filled in. Replace them with your own.

Your answers are saved in this browser only.
Knowledge check · 5 questions

Check your understanding.

Q1Which of these should stay with accountable people?
Q2In an AI-assisted bid, what do experts do?
Q3What is the first step in setting up a bid library?
Q4How do you test a new bid library?
Q5The habit "decide early" means:
Score 4 of 5 to complete the module.
Wrap

Module 7 in four lines.

  1. Much of a bid's effort happens before anyone writes a winning answer.
  2. A draft is only as good as the library behind it: approved, tagged, owned and dated.
  3. AI handles setup, standard answers, style and summaries.
  4. People keep pricing, commitments, client strategy and legal terms.
Your next step this week

Pull the ten answers you reuse most. Approve one current version of each and name its owner.

Further reading on my site

Pass the knowledge check to complete this module.

If this course helps you or your team, I would love to hear about it.

Tell me what you are working on, and I will share what has worked for me.