David MartinAI knowledge systems & contentGet in touch
Campaigns and writing

Social campaigns and B2B content.

I write and design more than 100 social posts a year for a 40-year Canadian IT firm, published on LinkedIn, Facebook and Instagram. Each post makes one point. Select any post to view it on LinkedIn.

Problems I solve

Problems this work addresses.

Typical constraints for a mid-sized B2B firm.

The problemThe company needs consistent content, and marketing is one person.What I do

A documented house style, AI-assisted drafting from approved facts and one approval process. Output: 100+ posts a year.

The problemTechnical services are difficult to explain to business buyers.What I do

Posts built around a situation the buyer recognises, each ending with one clear question.

The problemEvents and partners need on-brand materials on short timelines.What I do

End-to-end production of event and co-marketing materials, from copy and design to print and landing pages.

Event campaign · Sept 2026

MISA BC 2026, Kelowna.

MISA BC is the province's conference for municipal IT. For a shared booth with an OT security partner, I produced all marketing materials: a co-branded two-pager (eight revisions to print), the booth banner and table throw, a sunset cruise invitation, a HubSpot lead capture page and the social campaign below.

The brief
Reach municipal IT leaders at the province's main conference, alongside a new OT security partner.
My role
All marketing: copy, design, print production with vendors and the HubSpot lead page.
Delivered
A co-branded two-pager, booth banner and table throw, a sunset cruise invitation and a daily social campaign.
MISA BC 2026Two firms, one programOnce a year, local government IT teams from across the province meet at the MISA BC conference.View on LinkedIn →MISA BC 2026It already happened hereOn 29 October 2025 the Canadian Centre for Cyber Security issued alert AL25-016.View on LinkedIn →MISA BC 2026Who else can reach itThe integrator who commissioned your control environment usually retains a way back into it.View on LinkedIn →MISA BC 2026Why passive discoveryStandard vulnerability scanning is an unacceptable risk in most control environments.View on LinkedIn →MISA BC 2026Sunset cruise invitationIf you're attending MISA BC 2026 you are invited to the Sunset Cruise on Okanagan Lake.View on LinkedIn →MISA BC 2026Live from the boothWe are excited to be here at MISA BC 2026.View on LinkedIn →
Social media

Selected social posts.

Each post opens with a situation a business owner will recognise and closes with a reason to get in touch. All posts are written with the social media system I built and approved before publication.

Social campaignPin-Drop Quiet ITYou can hear a pin drop. That is what good IT sounds like.View on LinkedIn →Social campaignThat Voice Was FakeYour CFO calls. Same voice. Same urgency.View on LinkedIn →Social campaignJust Tap ApproveSure, MFA is one of the best defenses you have.View on LinkedIn →Social campaignThe 4:59 PM CallThe 4:59 PM ticket. A quick request turns into a late night.View on LinkedIn →Social campaignAudit at the DoorThat knock at the door is not a sales call. It is your cyber insurance audit.View on LinkedIn →Social campaignStill Running Windows 10Your Windows 10 PC still turns on. Support ended in October 2025.View on LinkedIn →Social campaignThe 10-Minute DrillWhen IT breaks, the clock starts. The first 10 minutes decide everything.View on LinkedIn →Social campaignAdmin LockdownIf too many people have admin rights, your risk is already high.View on LinkedIn →Social campaignSmarter Security NowSMBs are overwhelmed by cyber risk. Too many tools. Not enough control.View on LinkedIn →Social campaignDirection MattersYour IT team is the driver: hands on the handlebars, calling the turns.View on LinkedIn →Social campaignMyth vs RealityMyth: "We're too small to be targeted by hackers."View on LinkedIn →
Long-form

Articles and sales tools.

ArticleWhy an SLA Is the Foundation of a Great MSP RelationshipA plain-language guide to the service agreement most clients never read.Read the article →
Sample sales battlecard for a fictional IT company

Sales battlecard

Pitch, comparison, objection handling and discovery questions on one page. This sample uses a fictional company so that no internal sales material is shared.

Brand, web and advertising

Other responsibilities.

Brand refresh

Designed a new logo and colour system with the Director of Sales and Marketing, replacing a logo in use for about 35 years.

Website rebuild

Rebuilt the company website with new content, new visuals and a company-wide people section.

Google Ads

Brought ad creative and copy in-house from the agency. I have written and designed it since.

Events

All event marketing: print-ready banners, brochures and handouts, plus video and social.

Consistent content from a small team.

I can set up a content process your team can sustain.

Contact me →