Problems this work addresses.
Common constraints for a mid-sized B2B firm, and how I handled each one.
A content process one person can sustain: a written house style, AI-assisted drafting from approved facts and a single approval step. Output stays steady and on brand.
Result100+ original posts a year across LinkedIn, Facebook and Instagram, written and designed by one person.
I build each piece around a situation the buyer already knows and end it with one clear question. The writing is plain enough for executives and still technically accurate.
ResultNamed campaigns including Smarter Security Now, Ready on Day One and Pin-Drop Quiet IT.
I produce event and co-marketing materials end to end: copy, design, print-ready files, social campaigns and landing pages. With one person owning the whole package, the message stays consistent.
ResultMISA BC 2026: a co-branded Arista brochure taken through eight revisions to print, event signage, a social campaign and a lead capture page.
MISA BC 2026, Kelowna.
MISA BC is the province's conference for municipal IT. For a shared booth with an OT security partner, I produced every piece of marketing, from a co-branded two-pager taken through eight revisions to print, to the booth banner, table throw and a sunset cruise invitation. The work also included a HubSpot lead capture page and the social campaign below.
- The brief
- Reach municipal IT leaders at the province's main conference, alongside a new OT security partner.
- My role
- All marketing: copy, design, print production with vendors and the HubSpot lead page.
- Delivered
- A co-branded two-pager, booth banner and table throw, a sunset cruise invitation and a daily social campaign.
Once a year, local government IT teams from across the province meet at the MISA BC conference.View on LinkedIn →MISA BC 2026It already happened here
On 29 October 2025 the Canadian Centre for Cyber Security issued alert AL25-016.View on LinkedIn →MISA BC 2026Who else can reach it
The integrator who commissioned your control environment usually retains a way back into it.View on LinkedIn →MISA BC 2026Why passive discovery
Standard vulnerability scanning is an unacceptable risk in most control environments.View on LinkedIn →MISA BC 2026Sunset cruise invitation
If you're attending MISA BC 2026 you are invited to the Sunset Cruise on Okanagan Lake.View on LinkedIn →MISA BC 2026Live from the booth
We are excited to be here at MISA BC 2026.View on LinkedIn →
Selected social posts.
Each post opens with a situation a business owner will recognise and closes with a clear reason to get in touch. I write every post with the social media system I built, and each one is approved before it is published. I brought social publishing in-house from an outside agency in November 2025 and have run it end to end since. Across 312 posts on LinkedIn, Facebook and Instagram from November 2025 to September 2026, the engagement rate was 6.8%. Partner co-marketing posts with Arista earned an 8.1% engagement rate, against that 6.8% average.
You can hear a pin drop. That is what good IT sounds like.View on LinkedIn →Social campaignThat Voice Was Fake
Your CFO calls. Same voice. Same urgency.View on LinkedIn →Social campaignJust Tap Approve
Sure, MFA is one of the best defenses you have.View on LinkedIn →Social campaignThe 4:59 PM Call
The 4:59 PM ticket. A quick request turns into a late night.View on LinkedIn →Social campaignAudit at the Door
That knock at the door is not a sales call. It is your cyber insurance audit.View on LinkedIn →Social campaignStill Running Windows 10
Your Windows 10 PC still turns on. Support ended in October 2025.View on LinkedIn →Social campaignThe 10-Minute Drill
When IT breaks, the clock starts. The first 10 minutes decide everything.View on LinkedIn →Social campaignAdmin Lockdown
If too many people have admin rights, your risk is already high.View on LinkedIn →Social campaignSmarter Security Now
SMBs are overwhelmed by cyber risk. Too many tools. Not enough control.View on LinkedIn →Social campaignDirection Matters
Your IT team is the driver: hands on the handlebars, calling the turns.View on LinkedIn →Social campaignMyth vs Reality
Myth: "We're too small to be targeted by hackers."View on LinkedIn →
Other responsibilities.
Brand refresh
Designed a new logo and colour system with the Director of Sales and Marketing. It replaced a logo in use for approximately 35 years.
Website rebuild
Rebuilt the company website from the ground up with the Director of Sales and Marketing: new content, new visuals and a company-wide people section.
Google Ads and AdRoll
Brought ad creative and copy in-house from the agency, and I have written and designed it ever since. Since October 2026 I also run both accounts in-house, with AI-assisted weekly checks against a written playbook and every spend increase held for approval. How it works →
Events
All event marketing: print-ready banners, brochures and handouts, plus video and social.
One standard for every document.
I led a review of the company’s brand masters and found its files had drifted across several locations and versions, with some collateral held only in Microsoft Publisher, which loses support in October 2026, and no templates for everyday documents such as quotes, capability statements, briefing notes and service reports. I drafted a 40-file template system to replace them: 39 Word templates and a ten-page guide that sets the palette, a type scale, four layouts, seven reusable components, writing standards, file naming and version control. I built it with my Claude projects and skills, with no designer or agency, and checked every template page by page.
Status: a draft prepared for leadership review in October 2026. The files are internal and are not shown here.
Articles and sales tools.
A published article and three sales enablement samples. The samples use a fictional company, Harbourline IT, so no internal sales material is shared. They follow the same structure as the real tools. See all six samples on the Enablement page →
1 pageCompetitive battlecardPitch, side-by-side comparison, objection handling and discovery questions for selling managed IT against break-fix.Open PDF →
2 pagesValue-first outreach playbookThree scenario plays for following up on an open proposal, each with triggers, an email template, questions and soft next steps.Open PDF →
2 pagesQualification battlecard (BANT)What to ask, listen for and flag for budget, authority, need and timeline, with a go/no-go scorecard for forecasting.Open PDF →
Next: video production.
Promotional, series and training videos, from script to final edit.