Writing on AI, content and video.
Practical articles on applying AI, producing video, writing B2B content and building the systems behind it. New articles publish on Tuesdays.
Working with AIThe ELIZA effect: why good AI prompts still produce bad resultsWeak AI output often comes from how we brief the tool. This article explains the habit and how to correct it.AI videoHow I make an animated music video with AI, step by stepThe exact AI video workflow I use, from story and characters to final edit.
Latest
More articles.
Creator lessonsWhat 261 million views taught me about contentLessons from building a children's animation channel on my own.WritingWriting social posts that make one point, fastThe rules I follow for B2B social posts.Working with AIBuild an AI knowledge base your whole team can useHow to give an AI agent accurate, company-specific knowledge.AI videoFrom picture book to 3D: bringing your own art to life with AIWhy I start AI animation from characters I drew years ago.B2B contentThe one-person marketing team: systems behind 100+ posts a yearHow I keep a full content calendar running on my own.AI videoPlan your AI video one scene at a timeHow I break a video into scenes before generating any clips.ProposalsHow I cut RFP setup from two days to 30 minutesHow approved content and a structured workspace reduced proposal setup time.B2B contentUsing humour to explain cybersecurity in B2B videoHow characters and humour carry a serious message for a B2B IT firm.
Also on LinkedIn
LinkedIn posts.
Shorter posts on applying AI in organisations.
LinkedInGovernance is what makes enterprise AI trustworthyThe true differentiator is not building models that talk; it is building the governance that makes them safe enough to trust.Read on LinkedIn →
LinkedInWhy AI rollouts add admin fatigueSustainable AI enablement is never about asking knowledge workers to chat with models.Read on LinkedIn →
LinkedInFrom navigation menus to conversationThe future of enterprise digital experience is not prettier page layouts; it is conversational systems that understand user intent.Read on LinkedIn →
LinkedInWhy AI projects stall after the demoClever prompts produce articulate generalities. Reliability comes from a structured knowledge base.Read on LinkedIn →
LinkedInFix the knowledge before you fine-tuneAn LLM is not a company knowledge base. It is an inference engine, and it struggles when it is fed scattered, uncurated documents.Read on LinkedIn →
Coming up
Upcoming articles.
- Using humour to explain cybersecurity in B2B video
- How I cut RFP setup from two days to 30 minutes
- Plan your AI video one scene at a time
- The one-person marketing team: systems behind 100+ posts a year
- From picture book to 3D: bringing your own art to life with AI
- Build an AI knowledge base your whole team can use
- Writing social posts that make one point, fast
- What 261 million views taught me about content