Working with AITake the director's chair: how to get more from AIMost people use AI like a search box. The better results come from treating it like a crew and directing it.Working with AIThe ELIZA effect: why good AI prompts still produce bad resultsWeak AI output often comes from how we brief the tool. This article explains the habit and how to correct it.
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Sales enablementTurning a technical feature into content the field can useHow I take a technical service from an expert's explanation to a one-page sheet a seller can use the same day.Working with AICast a character: the fastest way to get the writing voice you want from AILong prompts full of do's and don'ts get you close, slowly. Naming one well-known character gets you there in a single pass.Working with AIYour team has AI licences. Here is how to get them usedMost AI rollouts stall after the launch email. A 30-day plan built on real tasks and managers who go first.Working with AIWhy AI agents give confident wrong answersMost wrong answers trace back to missing company context. How to find the gap and close it.B2B contentKeeping your brand voice when AI writes the first draftAI makes more content possible and most of it sounds the same. The voice system I use for 100+ original posts a year.ProposalsMore RFPs, same team: where AI helps proposal work mostProposal volume keeps rising and teams are not growing. Where AI saves the most time, and where people must stay in charge.AI videoHow to keep an AI video series on modelAI video makes a clip in minutes. Keeping characters and style consistent across a series takes a production method.Creator lessonsWhat a quarter billion views taught me about contentLessons from building a children's animation channel on my own.WritingWriting social posts that make one point, fastThe rules I follow for B2B social posts.Working with AIBuild an AI knowledge base your whole team can useHow to give an AI agent accurate, company-specific knowledge.AI videoFrom picture book to 3D: bringing your own art to life with AIWhy I start AI animation from characters I drew years ago.B2B contentThe one-person marketing team: systems behind 100+ original posts a yearHow I keep a full content calendar running on my own.AI videoPlan your AI video one scene at a timeHow I break a video into scenes before generating any clips.ProposalsHow I cut RFP setup from two days to 30 minutesHow approved content and a structured workspace reduced proposal setup time.B2B contentUsing humour to explain cybersecurity in B2B videoHow characters and humour carry a serious message in B2B video.Working with AIGood manners can hold back your AI resultsCourtesy with AI does little harm. What we leave out to stay polite is what weakens the output.AI videoHow I make an animated music video with AI, step by stepThe exact AI video workflow I use, from story and characters to final edit.
Also on LinkedIn
LinkedIn posts.
Shorter posts on applying AI in organisations.
LinkedInGovernance is what makes enterprise AI trustworthyThe true differentiator is not building models that talk; it is building the governance that makes them safe enough to trust.Read on LinkedIn →
LinkedInWhy AI rollouts add admin fatigueSustainable AI enablement is never about asking knowledge workers to chat with models.Read on LinkedIn →
LinkedInFrom navigation menus to conversationThe future of enterprise digital experience is not prettier page layouts; it is conversational systems that understand user intent.Read on LinkedIn →
LinkedInWhy AI projects stall after the demoClever prompts produce articulate generalities. Reliability comes from a structured knowledge base.Read on LinkedIn →
LinkedInFix the knowledge before you fine-tuneAn LLM is not a company knowledge base. It is an inference engine, and it struggles when it is fed scattered, uncurated documents.Read on LinkedIn →
Coming up
Upcoming articles.
- Using humour to explain cybersecurity in B2B video
- How I cut RFP setup from two days to 30 minutes
- Plan your AI video one scene at a time
- The one-person marketing team: systems behind 100+ original posts a year
- From picture book to 3D: bringing your own art to life with AI
- Build an AI knowledge base your whole team can use
- Writing social posts that make one point, fast
- What a quarter billion views taught me about content